Client – Kukdukoo Lit Fest

Category – Brand Identity, Campaigns, Print, Space Design, Video

Kukdukoo Lit Fest based in Noida is the first of its kind interactive Children Literature Festival you wish you had when you were a kid. It attempts to seep the essence of literature into the spirits of little munchkins of today. It gives your child a splash of literary fireworks on the grounds of Noida. Creativity is the Elixir of Literature weaving Brand Bak Bak into KLF’s fabric right from its first thread.

We created a loose drawing for KLF’s brand identity to give it a hand-drawn effect keeping our target audience in mind. We cast our spells in their illustrations for storytelling to represent the imaginary world of kids. Also, when names like Gurgaon Literature Fest, Noida Literature Fest were trending, we convinced our client to name their first “Kukdukoo Lit Fest” which became very popular among kids and adults.